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Is there a sane way to follow this election?
Ezra Klein
Yes. So, you know, brands pay God knows how much for 30 seconds at the Super Bowl. The president, by custom and tradition, gets an interview that's like four to seven minutes, call it. So that is, you know, if brands pay five, 10 million for 30 seconds, you're dealing with something like $80, $90 million in free media. You're going to say no to that when you're behind? Right.
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