How do we survive the media apocalypse? (Part 2)

609.914 - 632.211 Casey Newton

And it started, it actually had this idea of running an auction so that advertisers could bid to be above all of the search results. And it just worked incredibly well. And I would argue it was actually just a really fair bargain for anyone. If you are looking for shoes, it probably actually doesn't hurt you too much to see one ad for shoes on top of a list of links to other websites.