How do we survive the media apocalypse? (Part 2)

570.737 - 592.578 Casey Newton

So that was a really good and useful thing. And it enabled them to become the default search engine for most of us. And after that, it turned into basically the greatest advertising business that anyone's ever seen. And why did it turn into the greatest advertising business that anyone's ever seen? Because it turns out that what search engines do is they capture intent and desire.