Search Engine
How do we survive the media apocalypse? (Part 2)
Casey Newton
And if a bunch of webpages link to that webpage, that was a really strong signal that it was valuable. So if as they're crawling, they see 100 different webpages linking to the New York Times, that's going to rise up in search results as people search for the New York Times. And in fact, it is the website of the New York Times. And so everybody sort of gets what they want.
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