Search Engine
How do we survive the media apocalypse? (Part 2)
Casey Newton
Yes, but only in the sense that I thought, well, here is a place where Google's power is increasing. I've been writing about Google for more than 10 years, and I would say the whole time they've been trying to figure out how can we answer more people's questions on what they call the SERP or the Search Engine Results Page. It's an acronym.
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