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Can I microdose veganism?
PJ Vogt
What Annie is saying is that this funny moral glitch, that we care about 10 turkeys shot from a plane more than the 46 million turkeys slaughtered for Thanksgiving, that glitch is actually something you could maybe work with. People care. You can start with that. They don't care enough to go vegan en masse, but they do care enough to try a little harder if you give them a way to do it that's easy.
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