A stubborn lunatic’s guide to making great art

1304.905 - 1328.54 Alex Gibney

And the way you say it is exactly the way it worked in economic terms. In other words, theatrical distribution, particularly for independent films, was almost always a loss leader. It usually didn't pay for itself in theaters, but it was a signal that it was good. And also the film festival world, all of that, and then people would show up and bid for But then, you know, so the pandemic happened.