303 | AMA | February 2025

9535.351 - 9557.723 Sean Carroll

The objective of doing it is much less predefined. You can write books for inspiration, for education, to be thought-provoking, to synthesize a whole bunch of different things. There's all sorts of different reasons why you write a popular book. But you still have the challenge of trying to match what you think is cool and interesting with what the audience might be interested in.