Weekly Business News for June 7 | There Is Actually A Plan! Mapping out Facebook's strategy to bring back the attention of Gen Z users.

TAKEAWAYSWealth of the world's richest individualsUse of Apple AirTags in solving a theft caseFacebook's efforts to attract younger usersGameStop's stock influencer, Roaring KittyImpact of a two-week break on viewer engagement in the NBA playoffsFleeting nature of attention in today's worldConcerns about the reckless race for dominance in artificial intelligenceUse of AI in marketing campaignsImpact of certain individuals on the success of businessesChanging dynamics of the soda industryTIMESTAMPSThe introduction (00:00:00) Introducing the show and hosts, highlighting the show's popularity and the hosts' banter.Wealth of the world's richest individuals (00:04:46) Discussion on the increase in the number of high net worth individuals and their total net worth, attributed to the rising stock market.Apple AirTags solving a theft case (00:10:10) A carpenter hides Apple AirTags in power tools, helping police crack a massive theft case, leading to a conversation about other potential use cases for AirTags.Facebook's efforts to attract younger users (00:13:30) Facebook's struggle to attract younger users and its plan to woo Gen Z users back to the platform, including a discussion on Facebook Marketplace.GameStop's stock influencer, Roaring Kitty (00:17:56) Discussion on the impact of Roaring Kitty's Reddit post on GameStop shares and the controversy surrounding retail trading and options trading.Impact of a two-week break on NBA playoffs (00:20:41) The negative impact of a two-week break between the Eastern Conference and Western Conference playoffs on viewer engagement and momentum.The attention span of viewers (00:21:32) Discussion about the fleeting attention of viewers, especially in the context of the NBA playoffs.OpenAI's potential dangers (00:22:07) Concerns about the potential dangers of OpenAI's reckless race for dominance in artificial intelligence.Facebook's use of AI in marketing (00:27:33) Discussion about US Bank's use of AI to create audience models for a national marketing campaign.TikTok's algorithm and potential sale (00:31:40) Discussion about TikTok's algorithm and the challenges it faces in the US market.Caitlin Clark's impact on the WNBA (00:33:48) Analysis of the impact of basketball star Caitlin Clark on the WNBA and her endorsement deal with Wilson.Abercrombie & Fitch's resurgence (00:37:24) Discussion about Abercrombie & Fitch's record-setting first quarter sales and its brand strategy.Doctor Pepper's rise in popularity (00:39:59) Discussion about Doctor Pepper's rise to become the number two soda brand in America, tied with Pepsi.Waffle House and Coke (00:43:29) Discussion about the delicious combo of waffles, hash browns, and Coke, and potential sponsorship.Weekend Plans (00:43:41) Mention of weekend plans and staying hydrated as the weather gets warm.Appreciation and Sponsorship (00:44:40) Acknowledgment of audience support, encouragement for reviews, and appreciation for the sponsor, Brady Bills. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

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