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Right About Now with Ryan Alford

The Art of Selling: Brian Tracy’s Secret to Doubling Your Income

Tue, 30 Jan 2024

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In this empowering episode, we dive into the world of success mastery with the legendary Brian Tracy. A renowned motivational speaker and prolific author, Brian shares invaluable insights on skill development, the psychology of selling, and adapting to the ever-evolving landscape of online commerce. Uncover the secrets to doubling your income in less than 30 days, the importance of face-to-face interactions, and the critical role of a compelling value proposition. Join Ryan as he navigates this enriching conversation, providing a roadmap for personal and professional success. If you're ready to elevate your skills, maximize your potential, and embrace the principles of prosperity, this episode is your guide to mastering success.Brian Tracy’s Background and “Eat That Frog”, focusing on overcoming procrastination. (01:03)Brian introduces the "Golden Triangle of Success": psychological responsibility, written goals and plans, continuous learning. (03:29)Introduction to the "Write Down 10 Goals" exercise and its transformative effect, and Brian’s coaching program. (06:51)Brian emphasizes the pivotal role of goals in driving action. The discovery of the importance of goals in Brian's life and how they changed his trajectory. (09:46)Brian shares his early struggles, working odd jobs, and realizing the importance of sales skills. (11:41)Brian reflects on his remarkable journey, progressing from washing dishes to becoming a successful author and speaker. He highlights the pivotal role of responsibility, goal-setting, and continuous learning in shaping his success story. (15:30)Brian emphasizes the importance of face-to-face interaction in sales. He introduces the 80-20 rule. (17:22)Despite the shift to online channels, Brian underscores the enduring importance of a compelling value proposition in the realm of virtual sales.(22:10)Brian highlights the critical aspect of finding a compelling value proposition for business success. (27:00)Brian emphasizes the strategy of offering products as "free plus a profit," sharing that this approach results in a low return rate, showcasing the effectiveness of the programs he offers. (32:00)To know more about Brian Tracy, follow him on Instagram @thebriantracy, his Speaking Academy, and his website https://www.briantracy.com/.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

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