Achieving Longevity Within the Music Industry | A Thousand Horses

TakeawaysThe love of music and the drive to create keeps A Thousand Horses going despite challenges and setbacks.The music business is constantly changing, and artists need to adapt to new technologies and platforms to reach their audience.Authenticity is key in creating music that resonates with listeners and stands the test of time.A Thousand Horses embraces their country rock sound and continues to release new music to connect with their fans. The music industry is complex and challenging, with various revenue streams and accounting complexities.Live performances are a crucial part of an artist's career and provide a direct connection with fans.Longevity and building a loyal audience are important goals for artists.The music business requires hard work, rehearsals, and constant strategizing.The country music community is supportive and collaborative.Crossover artists can bring new perspectives and audiences to the country music genre.Chapters00:00 Introduction and Welcome01:26 The Drive and Inspiration Behind the Band09:13 The Importance of Authenticity in Music24:57 Covering Foo Fighters' Song 'My Hero'26:24 Understanding Songwriting and Royalties27:43 The Challenges of the Music Industry28:39 The Wild West of the Music Industry29:05 The Desire to Meet Dave Grohl29:33 The Highway Sound Tour30:02 The Impact of Live Performances31:30 The Impressive Live Performance of Thousand Horses32:01 The Highway Sound Tour Dates32:30 The Excitement of Touring33:26 The Value of Live Music33:56 The Influence of Live Shows34:54 The Impact of Live Concerts35:22 The Experience of Seeing Clint Black Live36:19 The Possibility of Doing More Covers37:16 The Goal of Longevity in the Music Industry38:44 The Challenges and Surprises of the Music Business39:17 The Importance of Rehearsals and Preparation40:17 The Work and Energy Behind Making Music41:14 The Community and Support in the Country Music Scene42:38 The Temptations and Challenges of Touring43:06 The Reality of the Music Industry44:25 The Joy and Fulfillment of Live Performances45:21 The Influence of Trailblazers in Music46:41 The Popularity of Country Music48:04 The Impact of Artists Crossing Over to Country Music49:01 The Artists Thousand Horses Admires50:27 The Country Music Community in Nashville51:52 The Gratitude and Journey of Thousand Horses52:52 Where to Stay in Touch with Thousand Horses If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

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