822. Q&AF: Fear Of Failing, Reframing Your Mindset & Competitors Copying Everything

1372.257 - 1394.272 Andy Frisella

If you are the market leader and you do have someone who's copying you and they're running ads and you've already saturated the market with ads and familiarity, when customers see their ads, they're going to think of you. Right. Okay. So, Dude, we used to have the same thing happen on our radio ads here. We would have little companies. We'd do a lot of local radio with our retail operation. And...