NPR News: 01-31-2025 4PM EST

223.365 - 244.394 Maria Godoy

Kids' cereals are the most heavily advertised food product to children. In the study, researchers at the University of Connecticut's Rudd Center for Food Policy and Health looked at advertising to households and subsequent cereal purchases over nine years. They found a strong relationship between how much TV advertising was targeted at kids under 12 And how much sugary cereals households bought?