Advice for Disrupting an Industry and Starting Your First Business with Ajay Prakash

426.962 - 447.135 Ajay Prakash

But what we realized was there's an opportunity to kind of systematically remove all of those points of friction to create a seamless experience from start to finish, a customer centric experience, a technology first experience. And so We worked for a few months and kind of put a circle around three zip codes in San Francisco. And then we launched the service officially in May 2013.