Logan Forsyth is the Founder and Co-CEO of Media Scaling, where they lead efforts to help the worldβs leading brands and creators rapidly scale across all social media platforms. Under their guidance, Media Scaling guarantees up to 1 billion organic views within the first 180 days, offering 100% organic growth with no gimmicks or engagement groups. Loganβs strategic prowess has helped clients achieve over five billion views and 20 million followers, setting industry standards. Through innovative content strategies, heβs modeled success akin to high-profile figures, making him a leading authority in the field. Today, Logan shares insights on the power of quality content and the necessity of diversifying social media accounts. Whether you're just starting or running a major brand, Logan's strategies for leveraging social media to scale business impact are a must-hear. Join us as we uncover the secrets to digital success with Logan Forsyth. Takeaways: Quality content fuels growth and engagement Donβt rely solely on one social media platform Start with what you have, leverage simple tools for content creation Sound Bites: "You don't have the quality that you need in content if you're not seeing consistent growth." "If you are one platform independent, you are one update away from your business model being gone." Connect and Discover LinkedIn: https://www.linkedin.com/in/loganforsyth Instagram: https://www.instagram.com/loganforsyth/?hl=en X: https://x.com/loganforsyth_?lang=en Website: https://mediascaling.com/ Youtube: https://www.youtube.com/@loganforsyth Newsletter: https://scalingedgenews.com/ ππ’πππ’πͺ π π π’π‘: Instagram: https://www.instagram.com/mickunplugged/ Facebook: https://www.facebook.com/mickunplugged/ YouTube: https://www.youtube.com/channel/UCIPaMel-Fb4zQmCSZDPHu4A LinkedIn: https://www.linkedin.com/in/mickhunt/ Website: https://www.mickhuntofficial.com See omnystudio.com/listener for privacy information.
Chapter 1: Who is Logan Forsyth and what is his impact on digital marketing?
Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and today we got a big one for you. We're joined by a marketing innovator who's revolutionizing how brands scale their impact. He is a master of growth in storytelling by shaping the future of digital marketing. He is the co-founder and co-CEO of Media Scaling, which we're going to go deep into today.
Please join me in welcoming the strategic, the innovative, the results-driven, my guy, Mr. Logan Forsythe. Logan, how are you doing today, brother?
Those are kind words. I appreciate it, Mick. I'm living the dream. Blessed to be alive and excited to be here talking with you.
Hey, I'm the honored one, and so are the listeners and viewers of the podcast, man. Like, been a huge fan and follower of yours. Our buddy, our mutual buddy, Tyler, connected us. And ever since then, it's been like, wow, I need to talk to Logan. I need to pick Logan's brain. And you're so generous.
I mean, even on your social channels, you're so generous of giving not only your time, but your wisdom and insights. And I think a lot of people miss that. You know, people that charge for their services for a living, that charge for their consultation for a living. You're one of the few that still just you'll give nuggets of things that people can put into place, man.
And so I kind of want to start there. What's that part of you that that humbleness that comes across when we're talking the appreciation of life that I feel when we're talking like where did that begin for Logan?
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Chapter 2: What drives Logan Forsyth's passion for entrepreneurship and education reform?
I just love what I do. And I'm very blessed to be able to say that. I think genetically there's just something in me. Entrepreneurship is in my blood. And I was never aware of that until I was 18 years old and started getting exposed to the world of entrepreneurship through social media. And that's a big part of what drives so much passion for me.
From a young age, I knew the education system was broken. I never liked the schooling system, the curriculum that we're being taught. It was easy for me, but I knew that was not information that I was going to take and run with and really provide a lot of value to me later in life. And so I've always been passionate about education and changing education. the education that people are receiving.
And then social media itself played such a huge role in my life of exposing me to, I'd never heard of any of the concepts of mindset and self-development, like even reading a book that taught you to be better. And then more so learning skills and stacking those skill sets of sales and marketing and leadership and recruiting and just building out systems and so on and so forth.
Social media is what exposed me to all of that. So with what we do and working with so many thought leaders and incredible brands, Uh, that drives a lot of passion and excitement with me of, uh, us helping to get their content and message in front of so many more new people. And then I just love the game of business. Like it truly does feel like a game to me. Business is relaxing.
A lot of people have negative connotations towards work. I feel more relaxed when I'm working, you know, it's, uh, when I'm not working, I'm thinking about working and it's like stressing me out of like things that I want to work on and accomplish, uh, So I love what I do. And then that's a big part of what drives the passion and just me showing up every day with energy and wanting to get a go.
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Chapter 3: How does Logan Forsyth achieve 5 billion views for his clients?
I love that, man. I love that. And so I'm going to get straight into what the people want to know. And I'm going to throw out some stats because Logan isn't going to brag about these stats, but I'm going to do it for him, bro. Like you help clients.
And I think it's what the last couple of years, it's not even like we're talking 10, 15, 20 years, couple of years, 5 billion with the be like Bravo views over 24 million followers for your clients over the last couple of years.
Bro, that's wild. It is wild. It's crazy. It's crazy numbers. I didn't expect it going into this, but it shows the really the power of the models that we're implementing with brands. Essentially what we've done, brand association aside, the way I say it like this is because people get it. We have essentially commercialized the Andrew Tate strategy.
of how Andrew Tate went from being widely unknown to the most Google person on the planet in less than five months. I don't agree with a lot of what he says, but you have to take notice to the model behind it that allowed him to get so much attention, right?
And so we no longer live in a world to where you should just have one Instagram account, one TikTok account, one YouTube channel, one Facebook page, so on and so forth. You should have five Instagram accounts, five YouTube channels, five TikTok accounts, five Facebook pages, five X accounts, five Snapchats, And that comes when you've already built your foundation, right? You don't start there.
But when you have a media presence and you're constantly creating content and you first have quality that has to come first, you can't polish a turd. So if you don't have quality content, it doesn't matter how much of it you post, it's not gonna produce the results you want. But when those boxes are checked,
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Chapter 4: Why is diversifying social media presence crucial for creators?
you should absolutely create more what we call subaccounts across platforms, which allows you to then distribute way more content of what you're doing and get in front of a lot of new people. With short form content, which is vertical style videos, it's when you're looking at Instagram reels and scrolling on TikTok and YouTube shorts.
If you look at the insights across platforms, more than 50% of the reach pretty much always goes to non-followers or people, non-subscribers for you page percentage across platforms. So the game becomes the more short form content you post, the more new people you get in front of. And the algorithms have hundreds of thousands of data points on all of us.
They're the biggest ad platforms in the world and they use the same data for ads. as they do for serving people your organic content. But when you're scrolling through your feed, you see sponsored posts, those are the ads, and then you see a suggested post, that's the free organic content reach. You're getting in front of the same people due to the same data points.
So organic content has also never been more like ads than today. And you're getting in front of the targeted right people just as a result of if you're speaking to them in your content. So that's why this is so powerful because it is the most effective way to get in front of as many new people as fast as possible. And it's also targeted because of the data that the platforms have on us.
And they're smart enough to know to serve the right content to the right people.
Bro, I have so much that I want to unpack and unplug from what you said. Because I'm of the belief, Logan, that when done correctly, social media is almost like the new and improved PR. When you do social media correctly, you almost become your own publicist, right? Like you can go get the right views. You can go get the right data points.
And I don't want to say game the algorithms because it's not gaming, but be in front of the algorithms, right? Like people talk about the algorithms changing all the time. Yeah, for some people, right? Yeah, the algorithm changes, but that doesn't mean that it affects you if you do it correctly, right? And so you said a couple of things that I want to unpack and plug. Quality content.
I think that is the biggest thing because there's so many people that are entrepreneurs, are solopreneurs, or want to become entrepreneurs and solopreneurs that they forget the quality aspect, right? Just because you see someone else do something doesn't mean that's the right way that you should be doing it. So can you break down what quality content means for you?
Yes, data doesn't lie. So for me, when I say quality content, that means that you are seeing consistent growth on your socials. Your audience is growing consistently. Your engagement is picking up. People are commenting. Like it's data at the end of the day. We're not being subjective here. We want to see that when we're working with brands on consumer brands and personal brands.
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Chapter 5: What tools and strategies can solopreneurs use for effective content creation?
And Logan, so I want to talk through that because I know that there are some people, a lot of people, a lot of people, a lot of businesses that are like, I'm overwhelmed with my one account and I only have Instagram, right? They're not even on LinkedIn. They're not on X. They're not on, you know, Facebook. They're not all these other places. Why is it vastly important for multiple accounts?
We're having this conversation the same week where a few days ago, TikTok had a 12-hour ban, right? And then came back up. But that created a lot of panic because there are so many creators who are fully dependent on TikTok as the sole platform. And that's not like this is the first time that's happened. This, I've been on social media and the digital marketing space for about nine years now.
And I've even seen this happen many times on Facebook. They just completely restrict organic reach. A lot of people who had big Facebook pages are scrambling, trying to figure out what's the next move for them. Google changes their SEO policies. Instagram rolls out this new feature. If you are one platform independent, you are one update away from your business model being gone.
And so it's very important to diversify your presence. which also diversifies your risk, but also creates more omnipresent and more reach for you overall that's going to produce higher results. And short form content is the best way to do that.
Because when you're creating short form content, again, that vertical video, typically now Instagram just released this update, YouTube Shorts released the update about two months ago to where YouTube Shorts, Instagram Reels can go up to three minutes. Instagram Reels was 90 seconds. YouTube Shorts was 60 seconds. So now the definition has become three minutes or less vertical style video.
That's short form content. When you're creating that, you can and should post it on Instagram, Facebook, YouTube, TikTok, Snapchat. LinkedIn recently in the past six months came out with a video tab. They're doing a huge push on video. And guess what? X slash Twitter came out with their video tab yesterday. brand new, big update. They've been working on it for a long time.
So every platform is now really pushing short form vertical video and it works across all platforms. So you should post it across all platforms because it is very high leverage to do. And it is lower effort in the sense that it's not expensive to pay someone to do this. And as soon as you can start to build a team around it, you absolutely should.
And one of the highest leverage things that you can do is have someone who just posts for you across platforms. It helps manage your socials. The other option is if you're a solopreneur, you're looking to be scrappy, you can use a third party scheduling tool. Just Google them. There's a lot out there. We've posted over 500,000 times on socials in the last two years, and we've tracked this data.
And we have data that shows that we see better results when our team is posting natively in each platform and not using a third-party scheduling tool. However, using a third-party scheduling tool is better than posting nothing, right? Yes. You have to start somewhere. So if you don't have the resources yet to build a team, use a third party scheduling tool.
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Chapter 6: How can building a brand through content transform your business?
And then you can knock out 30 videos in a matter of, I'd say 30 to 90 minutes of filming, depending on like how good you are. Maybe it stretches to up to four hours, right? But you do that one time per month. You have your 30 videos. There's now apps like CapCut that make it so easy to just throw on like auto subtitling. You go in there, tweak it slightly, but it would take you,
Most likely, if you're a solopreneur, this is who I'm talking to for these tips, one to two days to create your full month's worth of content. And then you can schedule it out on the tools and you're good to go. There's not excuses of not doing this if you don't have a team.
And then as soon as you can start building a team, you should, because this is the highest leverage way to build brand today. Like you said, it's the modern day PR. And a lot of people... really are, they want to do a lot of cold email and they want to run ads. And then they have these very low show rates on their calls and their close rate aren't good. It's because you don't have brand.
Like watch what happens when you create brand and you're creating content across platforms. Things just get easier. You have people that start coming to you. So many doors open. People, you have a... Damn near a hundred, sorry for, but damn near a hundred percent show rate on calls. Your close rate goes up. People want to work with you because you've built the brand.
You've built the relationship with them. And there needs to be a long-term outlook of getting into this. It's not something that's going to completely change your life in one month. Most of the time there are outlier stories, but if you get into this and you just have a dedication and commitment to it for the next five years, And you just keep showing up day after day.
Watch what happens even in six months, 12 months. It's going to completely transform your life. And most people just are not willing to get through that initial period of the first six to 12 months for what's on the other side, which is the most powerful thing that you can build for yourself.
Dude, we are so much in alignment there. Like we can just have like this natural conversation like we're having because we agree on so much. And I'm going to piggyback and double down on something else that you said there too, because this is literally what I'm helping clients that come to me to help grow their brand, to help grow their influence.
And I don't care if you're a solopreneur or you're the head of a Fortune 500 company. Your next hire has to be a social media and or a combination of a video editor or some type of sense of that. I don't care if the video editing is outsourced, great. But your next hire has to be a social media manager because that is the game now. I don't care what industry you're in.
I don't care what business you're in. I don't care the size of your business. It's more important today than a salesperson, right? I'm not saying you don't need salespeople. That's totally not what I'm saying. But social media branding and PR and marketing is the fastest way to grow your business. Again, I don't care what the business is.
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