Lex Fridman Podcast
#443 – Gregory Aldrete: The Roman Empire – Rise and Fall of Ancient Rome
Gregory Aldrete
And the key to Cicero's whole enterprise about persuading an audience, let's say either in a speech to the people or in the courtroom, is Cicero believed that people are fundamentally ruled by emotion. So if you can touch their emotions, all sorts of other things become less important.
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