Lex Fridman Podcast
#439 – Craig Jones: Jiu Jitsu, $2 Million Prize, CJI, ADCC, Ukraine & Trolling
Craig Jones
provide content for free, and you can paywall eventually. You can grow the audience, create the audience free. I think, again, if your goal is to create, a huge sport here, then it's like, if we're already a niche sport, and competition aspect of that is an even smaller niche, then we need to grow that providing this content for free.
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