#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet

2324.085 - 2352.351 Aravind Srinivas

It's possible. And many experiments need to be tried. The trick is to really figure out how to do it in a way that doesn't make users lose trust in your product and yet build something that can connect people with the right source of information. I kind of like how Instagram does its ads, for example, it's really targeted at relevance. And it almost doesn't look like you're seeing an ad.