Lex Fridman Podcast
#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet
Aravind Srinivas
So the brand awareness might have been created somewhere else, but the actual transaction happens through them because of the click. And therefore they get to claim that You know, you bought the transaction on your site happened through their referral, and then so you end up having to pay for it.
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