#434 – Aravind Srinivas: Perplexity CEO on Future of AI, Search & the Internet

1708.275 - 1736.669 Aravind Srinivas

So the amazing thing is any click that you got through that bid, Google tells you that you got it through them. And if you get a good ROI in terms of conversions, like people make more purchases on your site through the Google referral, then you're going to spend more for bidding against AdWords. And the price for each AdWord is based on a bidding system, an auction system. So it's dynamic.