Lex Fridman Podcast
#422 – Mark Cuban: Shark Tank, DEI & Wokeism Debate, Elon Musk, Politics & Drugs
Mark Cuban
So the assets of the business here are the- The players. The players. Yeah, for sure. And then on the business side, The first question I asked myself is, what business are we in? And I really didn't know the answer immediately, but within the first few months, it was obvious that the entire NBA thought we were in the business of basketball. We were not. We were in the experience business.
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