#417 – Kimbal Musk: The Art of Cooking, Tesla, SpaceX, Zip2, and Family

5985.931 - 6009.656 Kimbal Musk

What resonated with me with the business plan was take an electric motor, which is really a high-performance motor, and put it in a sports car and sell it at a high price as a way to enter into the market. Whereas what others had been doing, what General Motors had done is you put it into a really crummy car and you sell it as a commuter vehicle that doesn't really work that well.