#405 – Jeff Bezos: Amazon and Blue Origin

6391.761 - 6415.444 Jeff Bezos

So when you identify the big things, you can tell they're worth putting energy into because they're stable in time. Okay. But you're asking about something a little different, which is, in every customer experience, there are those big things. And by the way, it's astonishingly hard to focus even on just the big things. So even though they're obvious, they're really hard to focus on.