#405 – Jeff Bezos: Amazon and Blue Origin

5672.074 - 5701.034 Jeff Bezos

The proxy for truth, the proxy for customer. Let's say in this case, it's a proxy for customer happiness. But that metric is not actually customer happiness. It's a proxy for customer happiness. The person who invented the metric understood that connection. Five years later, a kind of inertia can set in and you forget that the truth behind why you were watching that metric in the first place.