#405 – Jeff Bezos: Amazon and Blue Origin

5613.909 - 5643.039 Jeff Bezos

Like, let's say, the typical case would be a metric. And that metric isn't the real underlying thing. And so maybe the metric is efficiency metric around customer contacts per unit sold or something. Like if you sell a million units, how many customer contacts do you get? Or how many returns do you get? And so on and so on. And so what happens is a little bit of a kind of inertia sets in.