Wistia CEO, Chris Savage: Master the Art of Pivoting, How to Adapt and Grow Against the Odds

1208.862 - 1226.939 Chris Savage

So a brand that has them believing that is really important. And I think for us, what we found is that a lot of people knew that they needed to use video, but that they were afraid. And they were particularly afraid they're going to hurt their brand. That was one of the most common things we heard was like, oh, man, if I use video and it goes poorly, it's going to hurt my brand.