Wistia CEO, Chris Savage: Master the Art of Pivoting, How to Adapt and Grow Against the Odds

1078.492 - 1098.326 Chris Savage

We made fun, silly videos, which was the counterintuitive thing to do because businesses are serious and B2B is serious. So why would you trust a company that's making these fun, silly videos? It was like, no, because we're actually authentic. unafraid to share who we are, that is attractive. And that worked in our market. It also meant we're using our product in the marketing.