Leap Academy with Ilana Golan
Former Zillow CEO, Spencer Rascoff: Leading Billion-Dollar Startups Through Crises
Spencer Rascoff
Absolutely. So at Zillow, we use the word persona. Beth the buyer, Susan the seller, Harriet the homeowner, Alan the agent, those are the most important personas at Zillow. And if you walk the halls of Zillow, well, I guess you can't do that anymore because it's a remote company now. But when I was CEO, it was in an office company.
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