Former Zillow CEO, Spencer Rascoff: Leading Billion-Dollar Startups Through Crises

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So if I'm hearing you correctly, it sounds like you're basically relentless on understanding your audience avatar. You understand that they're not going to be on desktop. They will be roaming around. They will be driving. And you're relentless on trying to understand what do they need when they are driving around. They are looking for homes. And together with being very attentive to what's coming.