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Are you speaking the language of your executives? If you’ve been sending them a doc to explain your latest great idea, you’re not. Because they speak in the language of spreadsheets. In Episode 12 of the Human Insight #podcast, @Tamara Adlin discusses the importance of understanding your audience, especially when your audience are your executives. In this episode, you'll learn: Her seminal book, The Essential Persona Lifecycle: Your Guide to Building and Using Personas Her magic trick to achieving executive alignment Startups and the Catch 22 of the MVP
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