Powering your experience ecosystem to the next level with Tom Lorusso from Microsoft

In this episode, Janelle Estes talks with Tom Lorusso, the Principal User Research Lead for Xbox and gaming across Windows products and devices. Tom has been working in games for over 7 years, with 15 years in the user research field on phones, operating systems and portable ultrasound. Tom and his Xbox Experiences team tackle a variety of research questions in social gaming, community, monetization, communication, cross-platform gaming, video consumption, accessibility, and inclusivity. Tom's story at Microsoft is one of many shared in User Tested and that are being featured in Season 4 of the Human Insights Podcast. The book was co-authored by podcast hosts Janelle Estes, UserTesting’s Chief Insights Officer, and Andy MacMillan, UserTesting’s CEO.  You can order the book here or on your favorite book seller’s website. Listen to the episode and learn how Tom and his team at Microsoft and Xbox tackle:  What strategies Tom and his team use to identify shifting behaviors and expectations in the gaming space With all the changes (technology, pandemic, and so forth) happening in recent years, how does Tom and his team prepare and plan for the future How Tom and his team partner with the other teams within Microsoft to ensure they create and deliver an exceptional  experience for Xbox customers

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