This week on the Human Insight podcast, we interview April Dunford, a tech executive, board member, CEO and founder of Ambient Strategy, and author of Obv!ously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It. In her interview with Janelle Estes, UserTesting’s Chief Insights Officer, Dunford discusses: Is positioning just for startups How has the pandemic changed the role of positioning How our biases inhibit our positioning efforts Who should be involved in positioning The importance of customer feedback in developing your positioning And how to identify your best fit customers
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