Insights Unlocked
Creating a process for a successful product launch with Karthik Suresh of Ignition
Mon, 19 Sep 2022
This week on the Human Insight Podcast, Karthik Suresh joins Andy and Janelle to discuss just what goes into making a successful product launch. Suresh is co-founder and CPO/CTO of Ignition, a collaborative hub for product teams to plan, execute, and measure the GTM side of launching a product. In their conversation, they discuss: What are some ways to ensure you successfully launch? Whether that changes based on the business size (small or large), or model (B2B or B2C) What are the elements of a GTM plan? What are the key ingredients in building a culture of innovation? How can digital product leaders best support a culture of innovation?
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