Creating a framework for customer listening with Dan Storms from CookUnity

Dan Storms, CookUnity’s Chief Product Officer, said adding steps to their sign up process had a positive result on the business.  It was a counterintuitive action from a design perspective. Usually, you want to eliminate steps. But listening to their best, most raving fans, yielded insights that a few added questions initially would result in an even better experience for customers.  And it was great for CookUnity, too. They saw a 50% increase in conversions.  The three-year-old startup is a direct-to-consumer meal delivery platform that allows its customers to choose a range of ready-to-eat meals from celebrity and up-and-coming chefs. It’s based in New York City, recently opened its second community kitchen in Los Angeles, and delivers to twenty-seven states. In his Human Insight podcast interview with Janelle Estes, UserTesting’s Chief Insights Officer, Storms goes on to discuss:  How they leveraged two bestsellers to create a framework for customer listening that they then applied to their product and market strategy How to validate customer feedback with surveys Insights on planning the NY Product Conference

There are no comments yet.

Please log in to write the first comment.