Hidden Brain
What Your Online Self Reveals About You
Sandra Matz
I can say, here's the demographics of the person, here's the preferences, here's the age, gender, whatever you want to see, and then you can hop into the echo chamber. Now, I don't think we're going to use it all too often, right? The argument by Google is nobody would use it because it's so comfortable in our own echo chamber. And I think that is largely true.
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