What Your Online Self Reveals About You

1903.473 - 1927.768 Sandra Matz

So the people that we work with were people with very low levels of savings, so less than $100. And our goal was to get them to add an additional $100 to their savings account over the course of four weeks. So we teamed up with the creative team of Save a Life and we essentially asked them, well, come up with with saving messages that try to encourage, say, people who are very agreeable.