Hidden Brain
What Your Online Self Reveals About You
Shankar Vedantam
And again, what's interesting here is that it's like the mismatched socks in the drawer, right? It's not a signal that people are actually thinking will say something about their political preferences. If I'm feeling upset or sad or my affect in general is negative, I don't think it's going to reveal something about my political preferences, but in fact it does.
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