What Your Online Self Reveals About You

1343.482 - 1362.804 Shankar Vedantam

I'm also assuming that when you have intersecting lines of evidence, so this study was looking at Facebook likes, but if you were able to combine that, for example, with people's credit card purchases, if you were able to combine that with their Twitter feeds, if you were able to combine that with what they're saying about themselves, you're gradually producing a more and more accurate profile of who the person is.