Hidden Brain
What Your Online Self Reveals About You
Sandra Matz
Yeah, so behavioral residue are all of the traces that we essentially inadvertently leave as we go about our life. In the offline context, you could imagine, again, that's like the bin overflowing, that's your socks not being organized, that's the bed not being made. And in the digital world, it's all of the traces that we generate without really thinking about it.
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