AI generated influencers are being criticised for creating unrealistic beauty standards and promoting unattainable lifestyle goals. But are their feeds any less 'real' than the enhanced profiles we have been exposed to for years?
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Here's my colleague, Lucy Hawkins.
We live in a world of influencers. Whether it's our skincare routine, the clothes we wear, or the places we visit on holiday, social media celebrities are shaping our everyday choices. But as technology advances, the lucrative influencer industry is being reshaped by models created using artificial intelligence.
And with some AI influences accumulating massive followings, critics are raising questions, from the unrealistic beauty standards they could set to the accountability of anonymous creators. So as AI models seem certain to play an increasingly prominent role online, are developers conscious of the ethical questions, and are users equipped to decipher what's real from what's artificial intelligence?
With me today is the BBC's cyber correspondent, Joe Tidey. Hi, Joe.
Hi.
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