The Global Story: The AI models invading our feeds

739.528 - 758.666 Joe Tidey

Well, that's the one they always come back to is the fact that they are fully in control of this person. They can run her ragged because she doesn't exist. But I think there's also an element here of the novelty factor, because there are some brands out there who know that Aitana is AI, know that she's got this almost iconic background of how she created and how she's become so famous.