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Freakonomics Radio

Your Brain Doesn’t Work the Way You Think

1961.286 - 1983.369 Steve Levitt

So you've created this database of people who have the condition and you find a pattern that is completely and totally bizarre. And that's that there's a big bunch of people who associate the letter A with red and B with orange, C with yellow. It goes on and on. And then they start repeating it, G. In general, though, you don't see any patterns at all.

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