Freakonomics Radio
616. How to Make Something from Nothing
Adam Moss
go to the thing and set up the tape recorder and then make sure everybody was happy but then he would give me the transcript he would say what do you find interesting in this slowly but surely i would see what he thought was interesting in it and then i would watch him as he constructed this thing into a exciting little bit of conversation that worked in a printed form he was extremely good so just being able to watch him
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