MATT OLSON – Precision Ag Go-to-Market with the John DeereAgriculture & Turf Division.Matt has been the go-to-market manager since January 2017 and has 16years of Precision Ag experience with John Deere. In addition to his role atJohn Deere, he actively participates in their row crop, cattle and hogoperation in North Central Iowa. Matt joined Deere & Company in May 2002and has held numerous positions in finance, sales and marketing. In additionto his experiences within the Ag and Turf Division, he also has held severalpositions within John Deere Financial.Currently, Matt is responsible marketing equipment and technology solutionsto help farmers increase yields, decrease costs and increase the efficiency ofthe work they do. Matt enjoys working on the family farm, fitness, technology,and travel. Matt graduated from Drake University with a B.S degree inAccounting and an M.B.A., also from Drake University.Topic: Matt would like to discuss Data; Data collection, Datamanagement, Data insights, etc.1. Commodity prices have risen, input prices have risen, markets are goingto change. How can John Deere help farmers prepare in advance foreconomic changes?2. John Deere just introduced their new G5 Universal displays. How canfarmers use these on equipment they already own? Are they preloadedwith software?a. One change with the new displays is that G5Plus includesAutoTrac, Documentation, and now Section Control in base,simplifying the purchase experience.b. With the G5 Advanced package, farmers can boost their in-fieldproductivity and performance with automation features thatinclude AutoTrac™ Turn Automation, AutoPath™, MachineSync, and In-field Data Sharing. 3. Farmers should be gathering as much data as possible they can makethe best-informed decisions possible – “If you can’t measure it you can’tmanage it”. What are some ways farmers can collect all the data that’spossible?a. Today’s machines can document more than what most farmersare documenting.b. Experts say it takes 3 to 5 years of good ag data to really makeinformed decisions about their operations. 4. What are some tools John Deere offers to bring in data from a mixedfleet?5. What’s John Deere doing to make its precision-ag technology easy touse?6. Once machine or agronomic data is in the Operations Center – what canfarmers do with it?7. How can tools in the Operations Center like “Work Planner” be used tostreamline their farm? Farm 4 ProfitPodcastClientJohn DeereAttn:Farm 4 ProfitContact:Aaron GilbertieAimee WilliamsJenni BaddingProjectFarm 4 Profit PodcastInterviews Mod Op444 Brickell Ave., Suite 900Miami, FL 33131323 467 9600modop.com—Los AngelesNew York CityDallasKansas CityPortlandMiamiPanama CityClevelandToronto 2 Company Use 8. Let’s talk about the connection between data and the operation of themachine…9. What are some steps farmers can be taking right now to prepare formore automation or even autonomy?10. How does automation or autonomy lead to increased farm profitability?Ryan Jardon - Large Tractors & Tillage Go to Market ManagerRyan is responsible for growing the John Deere Large Tractor and Tillageequipment and technology business in North America. Ryan developstactical strategies that enable John Deere dealers to best serve theircustomers. In his role he collaborates closely with tractor & tillage factoryteams as well as other strategic groups like Training, Advertising, OrderFulfillment, and Pricing & Incentives.Ryan grew up on a farm in southwest Iowa and began his career with JohnDeere in 2010. He has had varying roles of increasing responsibility duringhis time at John Deere, primarily centered around building better large agproducts and building increasingly more capable John Deere dealers to selland support those products. Ryan is a graduate of Iowa State Universitywhere he earned a Bachelor’s in Agricultural Systems Technology and anMBA from the University of Iowa.Topic: Ryan would like to discuss some of the important Model Year 24tractor updates John Deere just announced. This includes an autonomyprep option and implement ethernet.1. What’s new for Model Year 24 John Deere row-crop tractors?a. John Deere is making precision ag easier to use, and moreaccurate. It also helps you get ready for the future of precision agwith the autonomy prep and implement ethernet.2. For tractors specifically, what are some ways John Deere is makingprecision ag technology easier for farmers to use?3. John Deere has an autonomous tractor/tillage solution on display here atCommodity Classica. What is this autonomous solution and how does it work?b. How does an autonomous tractor help farmers address some ofthe economic challenges on their farm. 4. In the product announcement you talk about the Autonomy Prep Option.Tell us more about this. What is it and why would a customer want toorder it?5. What is the Implement Ethernet option?6. Could also discuss TruSet Active tillage technology if there is time. Thisis an example of making machines smarter and automating differentdecisions points. It’s another piece that helps get farmers ready to takeadvantage of autonomy.7. John Deere already has things like AutoTrac guidance, AutoTrac TurnAutomation, and AutoPath – these are all “automation” examples. Is thistechnology that’s already on existing machines or something that can beeasily added?8. John Deere autonomous technology includes a perception system thatlooks for anomalies in the field. What happens when this system findssomething? How are farmers alerted. What actions can farmers takeafter these anomalies are found? 3 Company Use JORDAN LANG - Performance Upgrade Marketing ManagerJordan is responsible for growing the John Deere Performance Upgrade Kitbusiness. Jordan leads a team of field specialists responsible for growingboth sales and dealer engagement, as well as go-to-market activities andmarketing of the business.Jordan grew up on a farm in central Iowa and began his career with JohnDeere in 2011. He has had held roles in the John Deere Ag and Turf Divisionas well as Construction and Forestry Division. Jordan is a graduate of LutherCollege in Decorah, Iowa where he earned a Bachelor of Arts in Spanish andAccounting.Topic: Jordan would like to discuss John Deere’s new See & SprayPremium performance upgrade kits now being offered to farmers.1. John Deere just introduced a See & Spray Premium performanceupgrade kit.2. We will get into that in a minute, but first tell us about John Deere See &Spray technology. How does it work and what are some of theadvantages it brings to the table for farmers?3. Ok so how can farmers who already have a newer John Deere self-propelled sprayer take advantage of See & Spray technology? (With aSee & Spray Premium Performance Upgrade kit of course!)4. See & Spray Premium is the next addition to the See & Spray lineup. It’sa performance upgrade kit that can be installed on John Deere self-propelled sprayers.5. How old of John Deere sprayer can be upgraded?a. This is a great option for farmers who are happy with theircurrent sprayers, or who maybe recently traded into a sprayerbut it still helps them be able to take advantage of the latesttechnology that can help them reduce their chemical usage andlower their input costs.b. Does the sprayer’s boom or nozzles need to also be updated?6. If I retrofit my sprayer with See & Spray Premium what are some of myweed control options if I’m a corn, soybean or cotton producer?7. What kind of chemical savings might a typical corn or soybean grower belooking at if they used this technology?8. What’s the difference between See & Spray Premium and See & SprayUltimate?9. Tell us about some of the data collection and mapping features that See& Spray Premium offers. What are some things farmers can do with thisinformation to make their farms more profitable.10. Another component to See & Spray Premium is the technology thatstabilizes the sprayer boom as it moves through the field. Tell us aboutBoomTrac Pro 2.0.
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