Tech-Driven Agriculture: Insights from a Panel of Farmers

3727.126 - 3749.291 Dave

So I feel like a lot of the guys who are just trying to go in and disrupt and just go and say, you know what, the old system is old, don't use it, go right to the farmer, you're not going to have very good success. And we've seen a lot of companies... try and fail pretty massively when it comes to that approach, you don't want to disrupt that. You want to still have those farmer relationships.