Tech-Driven Agriculture: Insights from a Panel of Farmers

3102.527 - 3126.311 Steve Henry

I love Rick Hallbaker. He sells me great John Deere equipment. John Deere has been a foundational element to our business. But does that mean that every single piece of equipment on my farm is green? No. And so I think that I do. I think that you have to be willing to help poke and prod and encourage some farmers that when they are testing your products, are you actually willing to switch?