Tech-Driven Agriculture: Insights from a Panel of Farmers

3080.556 - 3102.227 Steve Henry

You can't call your customers out, right? But at the same time, you can choose who you want to bring an innovation to to test and making sure that you truly understand when they say they're objective and when they say that they're going to let data drive decisions, well, what if that means you need to change the relationship with the guy that sells you seed? Are you willing to do that?