Grant Hilbert - From Farming in a Game to Farming in Real Life

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And not only does that make you better as a consumer, because now you understand why brands are marketing to you the way they're marketing to you, but now you can kind of dissect some of the messaging that comes your direction. But you also kind of get a world economic view as far as that goes. I mean, if I wasn't doing this, and obviously TikTok going away isn't killing Farm for Profit.