Grant Hilbert - From Farming in a Game to Farming in Real Life

1707.328 - 1730.489 Tanner

But it is. That's the way – and I'm not talking just sales. We're not trying to sell a new tractor. I mean, obviously, we love our partners, John Deere and Maya and everybody that I could go down the list. That's not the point. It's the same way with new research or new technologies or traits. I mean, word of mouth is the fastest way to gain trust. And this is just another version of doing that.