CORRELL, Minn. – Chet Larson is a little shy - Larson Farms 333,000 subs on YouTube & growing.The 26-year-old farmer in west central Minnesota Larson FarmsChet is a fifth-generation farmer at Larson Farmsestablished in 1918. He farms with his grandpa, Merlyn; his uncle, Randy; and his dad, Doug; as well as their loyal farm employees. They grow corn and soybeans and are trying edible beans this year. Chet has been farming for 10 years, renting his first farm when he was 17.How did your involvement in social media start? In 2019, a friend of Chet’s suggested he start posting on Instagram.“I said, ‘I don’t want to do that. Instagram is for girls Another young farmer on social media, Cole The Cornstar, reached out to Chet and recommended he try making videos for YouTube. Who is their audience?Viewers are about 93 percent men and 7 percent women. Chet thinks most of the women watching are the moms of kids watching the videos.He strives to present “family entertainment.”RIP Nicole Larson, Chet’s wife, was diagnosed with a quick growing form of cancer in 2020. She fought hard but lived only 7 months. Nicole passed away on May 27, 2021.Nicole saw the value of social media, and had her own successful YouTubeNicole’s Untold Gold. Who and what gets put on YouTube?Chet’s best friend, The Big Swede, His dad, who goes by “Dougo” in the videos, is warming up to the camera, too. “I generally don’t hide any of the bad – the breakdowns, my personal screwups, breaking stuff, the employees. They know the camera is coming if they are stuck or broke something. That’s part of the farming aspect we show.”Partner/work with Farm RescueHow long have they worked together?What capacity?EXTRA QuestionsWhat’s your favorite childhood memory?If you could have coffee with any historical figure, who would you choose?What occupation (other than your own) would you like to try?What’s one question you wish I’d asked you, and how would you have answered?What’s the best advice you have ever been given?
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